LinkedIn Etiquette: The Do’s and Don’ts of Online Professional Networking
LinkedIn is not just a platform for job hunting. Remember, it is a social networking site, but for professionals. That said, don’t underestimate how much you can use it to your advantage when it comes to advancing your career. Whether you’re a seasoned professional or are just starting out in the workforce, making the most of LinkedIn means understanding the do’s and the don’ts of utilizing the platform for professional networking.
The Do’s:
First, make sure you’ve optimized your profile. If you’re hoping to attract the attention of recruiters, hiring managers, or just other professionals in the same industry, it’s imperative for your profile to be complete. At minimum, that means including a photo and an accurate work history. If you want to go the extra mile, (and we suggest you do!) be sure to list relevant skills under each position you’ve held, as well as any certifications you may possess.
Once you’re ready to start reaching out to others, be sure to personalize those connection requests. Explain why you want to connect and highlight how the connection would be mutually beneficial. Personalization adds a human touch to online networking. Think about it— you wouldn’t approach someone at an in-person event and start a conversation with, “Would you like to be professional acquaintances with me?” You’d have a conversation first, with the exchange naturally leading to the development of a professional connection. Online networking is no different.
Next, don’t forget to engage thoughtfully and strategically. Maybe posting your own content isn’t your thing, but that doesn’t mean you have to be a silent LinkedIn lurker. Like, comment, and re-post content you find thought-provoking or relevant to your industry. Meaningful engagement helps you establish credibility and visibility within your professional community.
Last, utilize LinkedIn endorsements and recommendations. If a colleague has endorsed one of your skills or has written a recommendation for you on LinkedIn, be sure to express gratitude and return the favor, if possible. Always keep in mind that networking is a two-way street that should be mutually beneficial— it’s not all about you!
Don’ts:
Don’t send generic connection requests to people you don't know. As stated above, personalization is key.
Keep your LinkedIn professional and avoid oversharing personal information. There’s no shortage of social media sites that cater to personal content; LinkedIn is not one of them. The focus should always be on your career goals.
Don’t half-commit to LinkedIn. This one can be tough and perhaps a little controversial, we know. But, if you’re going to be using LinkedIn as a way to network, you have to fully commit. That means responding promptly to messages and connection requests. Setting up email notifications can help you stay on top of this.
Never ask for favors immediately from brand new connections in your LinkedIn network. Building rapport is essential. Take the time to engage in meaningful conversations before reaching out for job referrals or other favors right away.
Mastering LinkedIn networking requires a balance of professionalism, authenticity, and strategic engagement. It takes time to network, but if you put in the work, you’ll find that this online community can assist you in achieving your career aspirations. Remember, building genuine connections is the key to unlocking LinkedIn’s full potential.
