The Optional Cover Letter: When it Pays to Submit Yours
Listen, we get it: cover letters are a polarizing topic and it seems everyone has a strong opinion on their merit in the world of job searching. Just take a look at the graph below: our LinkedIn followers are split on its value. But, it’s important to remember that in today's competitive job market, standing out from the crowd is crucial when applying for your dream job. While resumes provide a concise summary of your qualifications and experience, an optional cover letter can be a game-changer in helping job seekers make a lasting impression on prospective employers.
A more recent trend we’ve noticed is companies listing cover letters as “optional” on job postings, providing applicants the choice of whether to submit one or not. This inevitably leads to prospective employees wondering what is the best course of action in this instance. The answer isn’t necessarily cut and dry, but there are certain circumstances in which submitting a cover letter along with your resume can increase your chances of landing that initial interview.
Explaining a Gap in Work History: Whether it's due to personal reasons, further education, or other circumstances, a gap in your resume might raise questions for potential employers. A well-crafted cover letter allows you to explain the reasons behind the gap, which will show transparency and honesty on your behalf. This can help ease any concerns and show your commitment to reentering the workforce.
Explaining a Career Transition: If you are transitioning to a new career or industry, a cover letter becomes an invaluable tool. Use it to explain your motivation and passion for the change, emphasizing transferable skills and how your previous experiences can benefit your potential employer. In this instance, your resume likely doesn’t fully align with the job for which you’re applying, so a cover letter will act as a crucial companion to your CV.
Expressing Cultural Fit: Every organization has its unique culture, values, and mission. Use your cover letter to express why you're a perfect fit for the company beyond just your qualifications. Highlight shared values, a passion for the industry, or a connection to the company's mission.
Addressing Potential Red Flags on Your Resume: Sometimes, resumes may contain elements that could be seen as red flags, such as short job durations, frequent job changes, or unconventional career paths. A cover letter allows you to address these concerns head-on. You can provide context, explaining the reasons behind these work history experiences, while highlighting the lessons learned from each experience.
Showcasing Written Communication Skills: In the age of technology, work-from-home, and changing workforce atmospheres, written communication is a highly sought-after skill in many industries. A cover letter is an excellent way to not only convey information, but also to showcase your proficiency in this area.
The cover letter, while controversial, does have a place in the job search process, depending on individual circumstances. It’s true that in many situations, a resume suffices just fine. But, if you feel the need to add depth or context to your job application, don’t shy away from submitting yours.
